Social Tokens: The Future of Monetizing Online Communities
"Social tokens can take crypto communities to the next level. As they grow in popularity, they can become a bridge for non-crypto users and make the blockchain more popular, similar to how NFTs did. It's only a matter of time,"
Nagy said.
What are Social Tokens?
Social tokens are tokens that are based on the same concept as non-fungible tokens (NFTs), but they serve a different purpose. While NFTs are used to represent real assets and are not fungible, social tokens are fungible and divisible. This means that they can be used as an ideal medium of exchange that can be used to monetize online communities and Web3 services.
Types of Social Tokens
There are two main categories of social tokens: personal and public. Personal social tokens are created by media personalities to monetize some forms of their activities. Public social tokens, on the other hand, are designed to encourage various activities of platform participants. Both forms of social tokens allow media personalities and businesses to provide their communities with access to exclusive paid content or product offerings.
Benefits of Social Tokens
According to Daniel Nagy, social tokens can take crypto communities to the next level. As they grow in popularity, they can become a bridge for non-crypto users and make the blockchain more popular, similar to how NFTs did. Social tokens will be especially effective for growing companies that need to benefit from a loyal fan base in order to develop and promote the project.
In addition, social tokens can be used on Web3 platforms for tips, which not only eliminates intermediaries, but also saves the creators of technological or cultural values a significant part of the income and their creative independence.
Success Stories of Social Tokens
The success of social tokens can be seen in the recent launch of fan tokens by 24 clubs from five of Europe's top football leagues. At the end of the year, sales of football club tokens exceeded $350 million, which shows the huge potential of social tokens.
Conclusion
Social tokens are a new and exciting way to monetize online communities and provide exclusive access to paid content or product offerings. With their growing popularity, they have the potential to bridge the gap between crypto and non-crypto users and make the blockchain more mainstream. Social tokens are a game-changer for growing companies that need to benefit from a loyal fan base in order to develop and promote their projects.