The new generation of bank customers in Canada is focused on Bitcoin

The value of shares of the Canadian online bank Mogo rose to the highest level in the last eight months after the company decided to allow its customers to store in digital wallets bitcoins and other crypto-currencies. "In fact, we are creating the experience of a digital bank for the next generation of customers," said online financial director Greg Feller, "we are going to integrate a crypto-currency account into the Mogo account." The Canadian financial Internet company Mogo Finance Technology provides its customers with "access to credit, prepaid Visa cards and loans through mobile applications or a computer. The next step will be the integration into the digital wallet platform for crypto currency. "

Being a famous brand in Canada, Mogo has more than half a million customers.

"Now, with the help of the mobile application we create, we can add innovative products very quickly, and we have the opportunity to launch them," Feller said, adding that they are already beginning to observe interest from investors.

Investors Reward Businesses Offering Bitcoin

“As we continue to roll out new products [such as a bitcoin wallet], people are realizing that we truly are this platform company, and that obviously is part of what people are starting to appreciate in the market,” he explained.

Investors have noticed too. “Mogo shares rose as much as 35 percent,” Bloomberg Technology detailed, “the most since the company’s initial public offering.”

The company also announced Wayne Chen, formerly of N Trust, as Senior Product Manager. “We are pleased to welcome Wayne to the team as we continue to expand our capabilities in this area,” Mogo said in a press release. Mr. Chen was instrumental in N Trust’s bitcoin wallet and exchange products.

Mr. Feller concludes, “Canadians, especially tech savvy millennials, want a safe, trusted and easy way to own and ultimately use Bitcoin and other cryptocurrencies.” Mogo, he said, plans “to leverage the power of our technology platform to reduce transaction costs and make these products accessible to more Canadians.”