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VALUS is a blockchain platform which will be based on Ethereum platform. VALUS will allow customers to verify items through QR code and they will get basic information about scanned items (VALUS Verify). In a case of purchasing an item customers can register ownership of that item (VALUS Ownership). If customers often buy items online, they can check whether the site where they buy is trustworthy.
The existing customers can provide their experience and also the trademark can verify that website. (VALUS Website). Customers can also check if brick and mortar stores sell genuine items. On the other hand, customers can help trademark to reduce the number of manufacturers that sell fake items and for reporting them, customers will be rewarded with VLS tokens (VALUS Stores). VALUS allows Trademarks to add an item into a blockchain. With that trademarks make their items more secure and also customers can verify these items. Trademarks can create a safer purchase for a customer by verifying the websites or retailers that sell genuine items. Trademarks also get a report from customers about suspicious websites and stores. If trademark finds out that a website or a store sells fake items, it can be shutdown. Retailers will know if the items they sell are genuine. Trademark can verify the retailers that sell genuine items, and because of that retailers can gain more trust among customers.