ICO YourBlock

YourBlock, aiming to be the first Blockchain based comparison and incentivised based Personal Data storage platform. Allowing the consumer secure access to quotes for products and services when the consumer wants.

Smart contracts between the consumer and service providers completed on the Blockchain.

A Blockchain based Digital Filing Cabinet, which enables the consumer to securely store, control and manage their data. YourBlock combines the security, privacy and scalability of private storage with the data integrity, immutability, and accountability of the public Ethereum Blockchain, YourBlock will hold provider’s pricings for their products and services. Consumers can request quotes without their data leaving the platform. Consumers will be rewarded with discounted products and services, and then be rewarded with YBK Tokens for using the platform.

YourBlock enables the consumer to: interact securely with third parties; take up services; manage paperwork; communicate and record communication. Over the past twenty years price comparison websites (PCWs) have emerged. The industry has enabled consumers to compare the off erings of multiple providers simultaneously, and in one place. These PCWs are popular globally, and cover many markets, including: fi nancial services; utilities; hotels; fl ights and durable goods. These sites generate billions of dollars annually. In the UK, market research group Mintel for the year 2013, estimated 70% of internet users have used one of the top 4 PCWs* with those PCWs generating approximately £800 million in revenue during 2013.